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One can hardly avoid the barrage
of propaganda selling the absurd
idea that you can do your part
in saving the planet by
eliminating paper. We know that
paper is produced from trees
grown like a crop using only the
energy from the sun, in mills
that are substantially energy
self sufficient. We know that
paper is the most recycled and
recyclable of any substance. We
also know that computers and
server firms use enormous
amounts of energy produced
mostly with carbon fuels, and
are filled with machines which
cannot be safely disposed.
We, the printing industry, can
either stand by and do nothing
about this or we can take action
before the public really comes
to believe that paper, and thus
print, is bad.
PIAMS is launching” The Value of
Print” campaign via “Did you
know?” inserts that provide you
with facts about the value of
print and its sustainability to
help you, our member, promote
print to your customers and the
general public.
To
help you with this all you need to do is:
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1. Choose one
or more of the inserts you like
2.
Add your logo
3.
Print it
4.
Insert it with your invoices, newsletters, and proposal
5.
Mail it! |
The twelve inserts provide
factual information as to the
value of print…spread the word
and join the campaign!
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